The basic concepts and principles of marketing as practiced by organizations. The intent is to provide students with an understanding of how the marketing function fits within the overall structure of the organization and how it contributes to achieving the organization's mission. Areas include the marketing environment, marketing research, consumer behaviour, the marketing mix (4P's), segmentation, targeting, positions, and marketing strategy.
Instructor: Dr Harish Kapoor
Prerequisites: Comm 1213, Econ 1013 and 1023 each with C- or better and Busi 2013 as a corequisite
Course Type: Online; Continuous-intake. Register anytime and learn at your own pace
Develop an understanding of the fundamentals of marketing with this wide-ranging course that serves as a foundation for other marketing courses at Acadia or elsewhere.
By completing this course, you'll learn to ethically apply marketing concepts, employ marketing decision making skills, analyze issues and strategies, and improve your writing skills.