BUSI 2433 COIN1
Marketing Strategy
A continuation of BUSI 2423 with an emphasis on the application of basic concepts and theories to a variety of marketing issues. The intent of this course is to provide students with a deeper understanding of the process of formulation, implementation, and management of marketing strategy. Using the case study method, students will gain experience in analysis and decision-making skills.
Instructor: Dr. Wenxia Guo
Prerequisites: BUSI 2423 with a minimum grade of C-
Course Type: Online; Continuous-intake. Register anytime and learn at your own pace