BUSI 3433 N3

Consumer Behaviour

The practices of business firms, the behaviour of consumers and consumer decision-making. A behavioural science approach will be used to analyze and evaluate the consumer and business environments and the forces affecting them.

Instructor:  Dr Harish Kapoor
Busi 2423 with C- or better
Course Type: Online; Continuous-intake. Register anytime and learn at your own pace

To be successful in business, it is essential to understand what consumers need and how needs are converted into wants. This course will introduce you to the major practices and theories of consumer behaviour.

Topics include:

  • Consumer perception, biases, and sensory marketing
  • Consumer decision-making
  • Frameworks for analysis, management, and research

After completing the course, you'll better understand human behaviour as it relates to consumption, and you'll be able to apply this knowledge to real business situations.