Alex Marland, a professor of political science at Acadia University, said the Liberals face a choice between exploiting a long-standing digital advertising strategy and remaining consistent in their messaging.
"The challenge I think for them is they've got to decide whether [it's] worth the sort of allegations of hypocrisy that would arise if a Liberal government is saying they're opposed, and yet the political party is saying it's OK. They've managed to kind of walk that tightrope so far," he said.
"I'm not so sure the average Canadian is paying attention, so that's probably why. But in the heat of an election campaign?"
