Winning at New Products

December 7, 2017 (8:30 am - 4:30 pm)

Location: KC Irving Environmental Centre

Acadia, NSCC and Université Ste Anne invite you to attend Winning at New Products presented by Michelle Jones.   An author and consultant on the topic of product innovation, Michelle has 25 years of innovation experience across several industries.

At this presentation, you will learn that it is not the amount of money you spend on new products that determine success, rather, how well you execute the new product process. Real company examples will be used to illustrate key concepts, including examples from companies of similar size (SME), industry (agriculture and food) and innovation maturity (beginner to advanced).  Read More about this exciting event in this article

In addition, service providers will be on hand to provide beneficial information to enable critical activities throughout the new product development process  

Register by November 15 to take advantage of early bird pricing. 


  • 8:30     Refreshments/Networking
  • 9:00     Introduction, Opening Remarks
  • 9:15     New Products – The Business Imperative Winning and Failing – The Critical Success Factors*
  • 10:15   Break/Networking
  • 10:45   Overview of the Best-in-Class Stage-Gate© Model*
  • 12:00   Lunch (Provided)
  • 1:00     Generating Ideas and the Early Stages*
  • 1:45     Rapid Development Stage*
  • 2:30     Break/ Networking
  • 3:00     Commercialization and Launching Stages*
  • 4:00     Next Steps- Available Resources
  • 4:15     Q&A

*At each stage, Michelle Jones will be joined by local business owners and researchers to speak about their experiences and expertise related to new product development.

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